What is Search Engine Optimisation (SEO)?
SEO are techniques which increase the amount of traffic to a website from search engine results
The aim of search engine optimisation techniques is to display your website listing high in the organic (free) results pages from search engines like Google™ or Yahoo!
Search engines have two types of listings:
- free (organic) listings
- paid listings (sponsored links)
Free listings
The free listings are ranked according to the relevance of the website according to the search terms entered by the user, and attract the most traffic.
Paid listings (Adwords™ or pay per click)
The paid listings are optional and are charged to you each time someone clicks on the link to
your website.
The image below shows free listings outlined in green, and paid listings outlined in blue.
